Corporate Identity

Glasgow school - England
Vienna Succesion - Austria


Joseph Hoffman

Mussieur

-Make things that are useful
-showroom
-marks- sense of proportion and weight
-geometrical yet lyrical


Peter Behrens
-end of career  work is more commercial
-first use of running text san serif
-early advocate of sans serif typography
-credited with first comprehensive identity program
-pioneered non-load bearing walls

-associated  Mies Van Derrohe   and  Walter Gropies
first director of Bauhaus last director of Bauhaus respectfully


-Celebration of Art and Life
-recliner, abstract forms
-experimenting, sans serif becoming more blocky
-1903 becomes director of Kunstgewerberschule school

-1904 guy joins faculty, his thing is geometry
teaches composition based on geometry

-grid system
-1906 exhibition pavilion Peter Behrens uses that system
-1907 Behrens is made artistic director of AEG power company

-metaphor, honey comb, divisions of labor

three lynch pin components:

logo

type face

consistent layout


Underground Railway system


AIGA




Luscian Venard
-competition design for Priester matches
-plaketstiel
-poster style
-flat background, product and name


Julius Krieger
-war bond poster


The axis more graphic
The Allies use of illustration and information

touchy fealy
saccharine tastes


MOVIE
-The 1900s The Seeds of Progress
-Thomas Edison
-Henry Ford introduces mass production
-1901 buffalo exhibition
-electricity, light, engineering,
-Roosevelt considered progressive "square deal"
-muck rakers - the press, large exposes
-Uptain Sinclair - The Jungle
-Hull House in Chicago
-Jane Adams
-Mother Jones Carrie Nation - axe and chop bars into pieces
-Tourism
-Postcards to promote good natured envy
-Books for children became popular
-Wizard of Oz
-Nickelodeons  became popular
-The great train robbery, based on butch cassidy
-scott joplin maple leaf rag
-1901 phonograph records
-the fabians reform


I see connections between Peter Behren's corporate identity system and the rise of manifestos, corporations, and a growing global consciousness. The clean economical systems of mass production steered design into new clean, bold designs to stand out from the crowd. I didn't really like the grid systems that Dorian showed in class. I think that they were taken too literally and I found the designs unappealing and uninspired. Also the ideal of having hand-made objects in the home has changed to having well designed pieces in the home such as Behrens stove pots.

Rudolf Koch
Germany
-interested in ideas of William Morris
-believes alphabet human kinds greatest achievement
-pinnacle of German typography
designed:
-Neuland (used for Caribbean and African things)
and decals and tattoos  used by minorities

Art Nouveau
-younger artists take ideas of beauty and craft but mix with sex, etc

Jules Cheret
- father of modern poster
-early work: uses tromploy effects, theatre, entertainment speaks to middle class
-known for later posters, more related to gibson girls
-central female figure surrounded by elements and typography set around that
-contemporary of Toulouse Lautrec

Rival:
Eugene Grasset
-heavy line and flat panels of color (coloring book style or woodblock style)
-interest in eastern art, particularly block printing

Reductive styles are going to be more important to us


Arthur Mackmurdo
-century guild chair 1882
-whiplash lines, sensual lines
-high contrast
-chair crafted
-did magazine called Hobby Horse
printed 1880s, shows British arts and crafts to a larger audience

manifestos, people begin to band together

-another popular magazine was The Studio

Aubrey Beardsley
-edited by Walter Crane
Aubrey Beardsley  does own illustrations for Morte d'Arthur,
-becomes famous by twenty // infante terible
influenced by Morris, Morris thought he had vulgarized the kelmscott style

Yellow Book
-symbol of outrageous
-victorians shocked by celebration of "evil"

Alphonse Mucha
-starts as illustrator born in Czech
-moves to Paris
-finds work working in a print shop
-1894 christmas eve, coworker wants day off
-Sarah Berghoff needs rush job
-elongated poster, practical choice
-less detail at bottom // ran out of time
-stylized reductive forms, plants, flowers, elements of folk art, byzantine, tiles, magic, occult
-whiplash tendrilsof hair
-pattern in background common device


pattern design very popular

Manuel Orazi

General Electric - art nouveau

Harpers Magazine
-hiring european arts
-cover printed in Paris

>>riffed/ stole<<

Louis Reed
-leading american art nouveau, embraces Eugene Grasset but also bright colors

William Bradley inspired by  first Morris then Aubrey Beardsley
-The Inland Printer
-1895 photo mechanical technique
-1898 Bradley,  his book - big ego


Popular illustration
Poster promoting harpers
Harper's illuminated bible

style evolved 1894
reductive style

Lippincotts competing magazine
asian motif, flat shapes

Pensville illustration


Henry van de Velde
-painter designer, architect
-Japanese and art nouveau

Henri Privat-Livemont
-inspired by Mucha

Jugendstil- Art nouveau in german
-Youth style

Peter Behrens
-member of Jugen
-the kiss
-whiplash lines, sensuous line, androgyny

its fun, young - art nouveau
becomes increasingly reductive
because of influence of asian design


leads us to Glasgow School
-Francis and Margett McDonald
-Herbert McNair
-Charles Renee McIntosh
-students 1890s

-geometric
-curvilinear elements
-rectilinear structure (rectangular)
-symbolism
-stylized forms

Talwin Morris
-book spines
-takes ideas of art students and commercializes

Austria
Vienna Secession
-Secession, austrian  art nouveau
Gustav Klimt
Koloman Moser
Josef Hoffmann

-not concerned with legibility, concerned with the surface the aesthetic
-Magazine Yer Sacrum
-1898

Its  interesting to learn about Art Nouveau, I've always been interested in it at a surface level. I see the connection between this stuff and what William Morris was doing. Its just that Art Nouveau is so much more sexy than William Morris. I also love poster design and this is such an iconic time for posters right now. Of course love the Mucha, who doesn't? From what I understood in class, students took the design ideas of Morris but then massed produced them in magazines, posters, etc. Kids is crazy.

William Morris

William Morris continued,

Jenni Morris invalid, "water treatment"

Morris and company wallpapers - still used today

old style dyes

tapestry , hobby of sorts

Arts and crafts movement

John Ruskin - how can we restructure society

People start having Utopian ideas

rejects mercantile economy

union of art and labor - your works should be in service of society

!!gothic cathedral!! - artisans and craftsman come together

Bauhaus also point to the cathedral

John Ruskin is philosophical leader

machine is bad then logic says the hand is good- return to the medieval

Morris tries to implement the ideas of Ruskin in the factory

how can a worker find joy once again in their work

Flaw - Hand made crafts are more expensive

resurgence in book arts as a reaction to industrialization (Fredeck Gaudie)

John Morris designs:

-Golden used to print The Golden Type

-Troy black letter

-Chaucer (smaller version of Troy)

establishes Kelmscott press

Art Nouveau driven by young people influenced by the arts and crafts movement

Bruce Rodgers type designer, rejected modernism, revered book designer

The Roycrofters – group of people started in 1895 by Elbert Hubbard

Was American expression of arts and crafts - is more pragmatic

this happens time and time again

Although it doesn't make financial sense, I admire the idea of the arts and crafts movement. I think there is a place for both the hand crafted and for assembly line products because people have different values. It would be impractical to have everything be hand made, the other side to that is manufactured goods can be too impersonal. What I also admire William Morris for is the variety of work he produced, that is something I would like to apply to my career. William Morris's story makes me ask hard questions of my life. Things like what do I value? Will being engrossed in my craft make me happy or in the end will it mean nothing, pushing people away. Happy thoughts like that, maybe Bauhaus will be more cheerful  :)

Day 3

Industrialization  

-1800 first iron printing press

-press can be cast and fabricated thus more durable 

-gear system = greater force with less human power

-in 10 ten years steam powered presses 400 sheets an hour as opposed to 250 sheets an hour

-4 years later double cylinder steam press 1000 impressions an hour 

-Ned Ludd rebellion in England against technology / losing jobs

-Nov 1814 London Times printed by steam powered press, had to be done in secret

-Papers become popular

-Newspapers sold by subscription (6 pennies?) as opposed to penny papers 

-Newspapers start selling ads ,  titles of enlightenment for penny papers The Sun, etc

-1841 John Guber becomes first ad man, starts first ad agency 

-First ad men were brokers of space, not designers

-Ottmar Mergenthaler 1856 invents linotype machine

-linotype does the work of 7-8 hand compositors

-Victorian era graphics

-Aesthetic confusion 

-Strong religious moral beliefs 

-loved fussiness 

-rise of middle class , more disposable money

-influence coming from the east

-decline in quality of craft 

"Title page from book"

-Letterforms are blackletter "calligraphy"

-Floral decorations

-Border

Lithography and color lithography

-wood type hits peak 1860s

-1796 stone printing

-chromolithography begins in Boston in this country

ephemera

-printed or written elements that are no meant to be collected

(movie tickets, posters, dime novel) 

-scrap cards printed on chromoliphic presses 

-Prang father of scrap cards

-used as premium for box of oats for example

-no color images in homes

victorian aesthetic 

-freshed face idolized children

-pattern work

-exotic animals

-illusion of depth Trump Loy?

-promote entertainment

-great sense of nationalism emerges 

-packaging emerges, tin

-chromolithography allows us to paint on metal

-development of american food culture

-Quaker oats 

-American Cereal Company

-Personalities in products

-Aunt Jemima, Uncle Ben

They are replacing shopkeepers 

-Popular magazines

-mid 1800s Ladies Home Journal 

The Practical Housekeeper

will not endorse products > figured out placing an ad creates a relationship by juxtaposition / stroking viewers subconscious 

-gibson girls

-reductive style is akin to abstraction

-easier for production 

-using scale for depth

-toy books are entertainment for children  Walter Crane's Absurd ABC

-Walter Crane, Randolph Caldecott, Kate Greenaway -( generous use of white space is atypical)

-Harper's 

illuminated bible 1600 woodcut illustrations 

Harper's Bazaar, Weekly, etc

Thomas Nast 

-father of american political cartoon 

-Uncle Sam

-Donkey Elephant

-Santa Claus

-Colombia

Boss Tweed running New York

-corrupt politician 

Movie

-Boss Tweed provided orphanages, jobs, coal stole 50 million dollars 

-1870 had more power than anyone in New York's history

-1870 unfinished county courthouse

-1869 Thomas Nast began publishing political cartoons in Bazaar's Weekly of Tammany Hall Ring 

-Tweed took the fall for corrupt system 3 counts of fraud 220 misdemeanor 

-1875 escaped to Spain - Spanish police recognized him from political cartoon

-Bicycles invented 

Heinz

-5th and 23rd beginning of lighted displays  - flatiron building

-1869 Henry Heinz sells horse radish, pioneers corporate image, branding

-giant pickle

-monument to labor

-provide workers with company store, hired attractive young women, had swimming pool and tanning deck

John Ruskin

-social revolution, philosophical leader

-order the lives of society so most people are happy and satisfied

-the manifestos start popping up

-beautiful things are valuable just because their beautiful  

William Morris

-father of arts and craft movement

-inspired by writings of John Ruskin

-both are sons of wealthy merchants

Movie 2

-never like trains

-designed wallpaper, wrote 90 books, cut woodblocks, poet, etc.

-make world beautiful against ugly industrial revolution

-born 1834 eldest son

-Dante Gabriel Rossetti important figure

-pre-raphaelite 

-Jane Burden limited education, wife

-Red House firm of decorators

     Newspapers and magazines enter the picture. The visual language is very conservative, much like how the internet developed. Its interesting to draw parallels from this time period to the development of the internet. Watching the development of ads and branding is like seeing different ways people schemed to sell things. Very psychological and still applies today. I wonder if ad agencies use more advanced strategies on consumers or if its relatively unchanged? Also, now I know the difference between the Rococo design aesthetic and the Victorian. Couldn't tell them apart before today. People just bought cheap crap. Reminds me a lot of Wal-Mart and how they are wiping out small businesses.

      It was also interesting to find out how Heinz campaigned his brand effectively, he seemed to be ahead of his time. I thought companies started doing this in the 1940s, or as early as the 1920s. I'll have to investigate further, when this idea of branding took off.

     I had forgotten about Thomas Nast, so it was a nice reminder. It definitely applies to my field, knowing who started american political cartoons. And its an awesome example of how much influence images have on people. 

Class Numero Two

- Fall of Rome
- Crusades, printing and paper developed

-first book printed in English, Recuyell of the Histories of Troy 1475

-1465
 Sweinheim  and Pannartz
 Guys from germany sent to Italy by Cardinal Giovanni of Turrecremata
 Blended Gothic minuscule forms with elements of Carolingian
 Produced half Roman type based on humanistic Italian round letter forms

-Calendarum 1476
 tidbit -  special thing in book

-Steven Day brings printing  to colonies in 1639, buys charter and  sets up a printing shop
 and prints a  book of psalms
 not a typographer just a business man (like Gutenberg)



- Rococo movement
 engraving letterforms in copperplate
 allows for lavish floral designs

- King does not allow others to use his typeface
  Because they are engravings - increased thick and thins / more precision less like hand written type
  Lower case "l"s  have spurs to identify as king's typeface

- Pierre Simon Fournier le Jeune
  gave us the idea of font family and large scale type faces
  Dies before revolution- his work loses relevance

- Charles II says reduce to 20 printers / death ensues

- Giambattista Bodoni
 Neo-Classical style evolves to modern style
 redesigns roman letterform with more geometrical and mechanical shapes

-Fatface
 Bodoni face, but extending it even more
 it is a displayface

-1834 Industrial revolution / people who want to sell things!!

-Woodtype is practical for large letterforms not for small
 Large metal when cools bends not good, so use wood
 Invention of the router allows to make copies quickly and easily

-from agriculture to industrial
 possible because of power ( steam power)
 factory = system division of labor
 industrialization leads to consumerism no time to make things that they need

- egyptian face ( Egypt was cool thing at time)
  Vincent Figgins 1815

-1870s poster houses declined with improvement of lithography
  Mix colors draw directly on stones,
  laws passed to govern poster hanging - became intense

-Five Families:
 Old Style - traditions of the hand
 Transitional - evolution to modern face greater contrast thick and thin
 Modern - extreme contrast thick and thin- no brackets on serif
 Egyptian - even weight / slab serifs
 San Serif - no serifs



     Today I connected how technology informed the design of typeface. From handwriting to moveable type, copperplate,  lithography, and routers. Even the development of society influenced type. Rococo typemakers used a lot of lavish decoration for the upper class, while type created for posters during the industrial revolution used attention grabbing displayfaces. Now I see how the five traditional families of font came to be from clear, logical steps. Seeing as how technology and society affect type so much - I wonder if it has the same affect after the industrial revolution. Maybe its more subtle? I think because the foundation for type is already in place what will change more radically is visual design.

     Knowing the history of type helps immensely for using them in the appropriate context. Before, selecting type was visually based for me; but now I have a historical frame to guide my selections in the future.

First Day

Learned about Illuminated manuscripts, Gutenberg and his printing press, and how difficult life was in the old days. Learned fancy words including: xylography and  incunabula. Angello stressed the importance of relationships in the evolution of printing. It required a growing middle class, students who learned to read, and an overall increased literacy. End