Its more than just grids
Visual unity achieved by asymmetrical organization
objective photography
sans serif type
flush left
rag right
mathematical grids
its socially useful
distichil asymmetrical grids
Peter Behrens
contructivism making things that are useful
Bauhaus making things that are useful in the home
Swiss design - The International Typographic Style
More important than the appearance is the attitude
Design is socially useful
Max Bill died 64
Theo Balmer died 94
students of the Bauhaus
provide link post world war ii swiss design
grid informs or becomes the art
the answer is in the problem -
Max Bill involved in planning the ulm
inclusion of semiotics
semiotics - what things mean in relation to other things
Syntactics - order
Semantics - meaning or referred to
Pragmatics - how it is used
Adrian Frutiger
The univers alphabet
Armon hoffman
if you design the negative space the rest will work
Joseph Muller Brockman
European Modernism is theoretical
Paul Rand
Saul Bass - title sequences
Ivan Chermayeff
Cut Paper its quick immediate
tactile
immediate
Ivan Chermayeff
Paul Rand is cool. I found out today that I don't like artist who begin to stick to one approach for all their work. To me it becomes stale and boring. Its as if they learned how to work one way but then it becomes some sort of dogma. I wonder if a designer should have a personal style like Paul Rand or some of the other people we have seen// or should a designer be invisible and use the style that is appropriate for the project. Again, I like Paul Rand's work but I wish he wasn't so visible when you see one of his ads or something. At this moment I feel like a designer shouldn't draw attention to himself. It reminds me of all these posters that have come out about the Japanese earthquake, its more about the designers than the situation. I don't know I have to think about this...
Paul Rand is cool. I found out today that I don't like artist who begin to stick to one approach for all their work. To me it becomes stale and boring. Its as if they learned how to work one way but then it becomes some sort of dogma. I wonder if a designer should have a personal style like Paul Rand or some of the other people we have seen// or should a designer be invisible and use the style that is appropriate for the project. Again, I like Paul Rand's work but I wish he wasn't so visible when you see one of his ads or something. At this moment I feel like a designer shouldn't draw attention to himself. It reminds me of all these posters that have come out about the Japanese earthquake, its more about the designers than the situation. I don't know I have to think about this...
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