Rudolf Koch
Germany
-interested in ideas of William Morris
-believes alphabet human kinds greatest achievement
-pinnacle of German typography
designed:
-Neuland (used for Caribbean and African things)
and decals and tattoos  used by minorities

Art Nouveau
-younger artists take ideas of beauty and craft but mix with sex, etc

Jules Cheret
- father of modern poster
-early work: uses tromploy effects, theatre, entertainment speaks to middle class
-known for later posters, more related to gibson girls
-central female figure surrounded by elements and typography set around that
-contemporary of Toulouse Lautrec

Rival:
Eugene Grasset
-heavy line and flat panels of color (coloring book style or woodblock style)
-interest in eastern art, particularly block printing

Reductive styles are going to be more important to us


Arthur Mackmurdo
-century guild chair 1882
-whiplash lines, sensual lines
-high contrast
-chair crafted
-did magazine called Hobby Horse
printed 1880s, shows British arts and crafts to a larger audience

manifestos, people begin to band together

-another popular magazine was The Studio

Aubrey Beardsley
-edited by Walter Crane
Aubrey Beardsley  does own illustrations for Morte d'Arthur,
-becomes famous by twenty // infante terible
influenced by Morris, Morris thought he had vulgarized the kelmscott style

Yellow Book
-symbol of outrageous
-victorians shocked by celebration of "evil"

Alphonse Mucha
-starts as illustrator born in Czech
-moves to Paris
-finds work working in a print shop
-1894 christmas eve, coworker wants day off
-Sarah Berghoff needs rush job
-elongated poster, practical choice
-less detail at bottom // ran out of time
-stylized reductive forms, plants, flowers, elements of folk art, byzantine, tiles, magic, occult
-whiplash tendrilsof hair
-pattern in background common device


pattern design very popular

Manuel Orazi

General Electric - art nouveau

Harpers Magazine
-hiring european arts
-cover printed in Paris

>>riffed/ stole<<

Louis Reed
-leading american art nouveau, embraces Eugene Grasset but also bright colors

William Bradley inspired by  first Morris then Aubrey Beardsley
-The Inland Printer
-1895 photo mechanical technique
-1898 Bradley,  his book - big ego


Popular illustration
Poster promoting harpers
Harper's illuminated bible

style evolved 1894
reductive style

Lippincotts competing magazine
asian motif, flat shapes

Pensville illustration


Henry van de Velde
-painter designer, architect
-Japanese and art nouveau

Henri Privat-Livemont
-inspired by Mucha

Jugendstil- Art nouveau in german
-Youth style

Peter Behrens
-member of Jugen
-the kiss
-whiplash lines, sensuous line, androgyny

its fun, young - art nouveau
becomes increasingly reductive
because of influence of asian design


leads us to Glasgow School
-Francis and Margett McDonald
-Herbert McNair
-Charles Renee McIntosh
-students 1890s

-geometric
-curvilinear elements
-rectilinear structure (rectangular)
-symbolism
-stylized forms

Talwin Morris
-book spines
-takes ideas of art students and commercializes

Austria
Vienna Secession
-Secession, austrian  art nouveau
Gustav Klimt
Koloman Moser
Josef Hoffmann

-not concerned with legibility, concerned with the surface the aesthetic
-Magazine Yer Sacrum
-1898

Its  interesting to learn about Art Nouveau, I've always been interested in it at a surface level. I see the connection between this stuff and what William Morris was doing. Its just that Art Nouveau is so much more sexy than William Morris. I also love poster design and this is such an iconic time for posters right now. Of course love the Mucha, who doesn't? From what I understood in class, students took the design ideas of Morris but then massed produced them in magazines, posters, etc. Kids is crazy.